Livestream
5TH July 2023
1:30pm - 3:10pm (GMT+7)
2:30pm - 4:10pm (GMT+8)

tiktok shoppertainment grow traffic and sales
about

ShoppertainmentSummit

TikTok is at the forefront of Shoppertainment, where content and commerce converge -- allowing brands to seamlessly create highly immersive shopping experiences. Show up where it matters this Mega Sales season!

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attend

Whyattend

Join us online at the Shoppertainment Summit to ignite all thing Shoppertainment. Learn the tricks of content creation, and explore the strategies that will drive your audiences to add to cart.

drawing of a phone with a lady on the screen shopping

Ignite Shoppertainment

Don't miss the biggest commerce opportunity yet. Leverage entertaining content to influence purchase decisions this mega sales season.

Converge content AND Commerce

Find out how you can easily deliver a seamless shopping experience – direct from content to cart.

Attain Marketing effectiveness

Learn how to accelerate the discovery-to-purchase journey through our suite of solutions this mega sales season.

speakers
Sifa Cho
Sifa
Cho

Marketing Manager

Smart-link Vietnam
Mohammed Sirajuddeen
Mohammed
SIRAJUDDEEN

Managing Director - Growth & Transformation Lead

Accenture Song
Nita Wirya
Nita
Wirya

Account Manager

Naisu Studio
Fabian Prasetya Wijaya
Fabian
Prasetya Wijaya

Chief of Digital Media Officer

L'Oréal Indonesia
Rika Mandasari
Rika
Mandasari

Co-Founder & CMO

BintanGO
Fatkhur Rozaq
Fatkhur
Rozaq

Owner

Grosir Klamby
Pandu Nitiseputro
Pandu
Nitiseputro

Head of New Business Incubation, SMB, APAC

TikTok
Matty Lin
Matty
Lin

General Manager, Business Solutions, SEA

TikTok
Anny Havercroft
Anny
Havercroft

Head of Business Marketing, SEA

TikTok
Safith Mohanan
Safith
Mohanan

Head of Client Solutions, Indonesia

TikTok
Shant Oknayan
Shant
Oknayan

Head of Business, APAC and MEA

TikTok
Haswar Hafid
Haswar
Hafid

Head of Brand Partnerships, Indonesia

TikTok
Stephanie Susilo
Stephanie
Susilo

Head of E-Commerce Rep. Office

TikTok
Delilah Chan
Delilah
Chan

Head of Brand and Growth Partnerships, SEA

TikTok
agenda

5 july 2023

1:30pm - 3:10pm (GMT+7)
2:30pm - 4:10pm (GMT+8)

GMT+7
GMT+8
1:30pm
2:30pm
08 min
Welcome Address

The Shoppertainment Summit

Discover what is the next big thing for commerce as we kick off the Shoppertainment Summit. Join us for an electrifying journey through content and commerce to uncover what it means to Shoppertain.

Shant Oknayan

Head of Business, APAC and MEA
TikTok
1:38pm
2:38pm
15 min
Keynote

Shoppertainment: The Future of Consumers

The Shoppertainment opportunity in Asia Pacific is projected to grow rapidly to a market value of over USD1 Trillion by 2025. As we witness the new evolution of commerce, what does the future of consumers look like and what does it mean for your brands? Join Accenture and TikTok as we explore the trends shaping the commerce of tomorrow.

Delilah Chan

Head of Brand and Growth Partnerships, SEA
TikTok

Mohammed Sirajuddeen

Managing Director - Growth & Transformation Lead
Accenture Song
1:53pm
2:53pm
15 min
Keynote

TikTok: The Convergence of Content and Commerce to Deliver Results

On TikTok, the worlds of content and commerce come together to create a seamless shopping experience for our users. This closed-loop environment creates a highly effective space for brands to track performance and measure success. Find out how TikTok Shop and Shop Ads work better together to drive better results for you.

Haswar Hafid

Head of Brand Partnerships, Indonesia
TikTok

Stephanie Susilo

Head of E-Commerce Rep. Office
TikTok
2:08pm
3:08pm
10 min
Client Showcase

Grosir Klamby

Any business, big or small, can succeed on TikTok. In Indonesia, small businesses are the lifeblood of the community and economy. TikTok has become a crucial platform for these small businesses to grow. Hear from Grosir Klamby, a small business from Indonesia, and TikTok on how it has grown from strength to strength with content and commerce.

Pandu Nitiseputro

Head of New Business Incubation, SMB, APAC
TikTok

Fatkhur Rozaq

Owner
Grosir Klamby
2:18pm
3:18pm
12 min
Keynote

Mega Sales: Drive Success with Content and Commerce Solutions

In Southeast Asia, Mega Sales season represents a period when consumers are primed to shop and clinch the best deals. For brands and businesses, this is the best time to grow traffic and drive sales. On TikTok, it is made possible with a suite a media and commerce solutions. Hear from other brands in Southeast Asia and learn how you can achieve Mega Sales success this season!

Safith Mohanan

Head of Client Solutions, Indonesia
TikTok
2:30pm
3:30pm
20 min
Panel

Unleashing Creativity from Content to Commerce

TikTok is the platform to inspire creativity and bring joy to its users. Creative entertaining content can grab attention and connect with audiences on an emotional level. Through this session, we will demonstrate how creating content can be easy on TikTok. Hear from industry experts and brands on how they have scaled creativity with impact on the platform.

Anny Havercroft

Head of Business Marketing, SEA
TikTok

Rika Mandasari

Co-Founder & CMO
BintanGO

Nita Wirya

Account Manager
Naisu Studio

Sifa Cho

Marketing Manager
Smart-link Vietnam
2:50pm
3:50pm
15 min
Client Showcase

L'Oréal Indonesia

Journey from content to commerce on TikTok with L'Oréal Indonesia. Learn from the global beauty giant on how it continues to create entertaining and seamless shopping experiences for its audiences on TikTok. During the session, you can look forward to hearing about L'Oréal's campaigns and tips for success on TikTok. Last but not the least, be in for a pleasant surprise as we bring Shoppertainment to life at the showcase.

Fabian Prasetya Wijaya

Chief of Digital Media Officer
L'Oréal Indonesia
3:05pm
4:05pm
05 min
Closing

Experience Content and Commerce on TikTok

Re-emphasising the importance of embracing consumer-driven, entertainment-first shopping experiences. As we close off, the summit reaffirmed that TikTok empowers businesses of all sizes to achieve remarkable success.

Matty Lin

General Manager, Business Solutions, SEA
TikTok
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Virtual Event 5th July 2023
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