Source: Future of Commerce research by Boston Consulting Group,commissioned by TikTok. Conducted in ID, TH, VN, JP, KR, AU, Apr 2022
Build content with genuine storytelling and educational value.
Embrace a video-first approach defined by short content that maintains attention.
Ensure content is associated with interests and hobbies that align with your consumer, and don’t seek to force decision making.
Create an authentic brand sentiment, with credible reviews and open and engaging community conversations, and lead with authentic videos that inspire within a community.
Include the voices of credible and trusted community experts, and facilitate extended conversations between friends and users. Build this into a strong and trusted culture and following.
and these growth markets have 60%+ CAGR.