Ready, Set, Score!
Check out your Shoppertainment readiness:
You are The Adopter
You're on the right track!
How do you level up and get to the next level? Leverage our PACE Framework to test and learn!
PACE Score
What's next?
Win with PACE
PACE is a step by step framework to help brands succeed on TikTok. It covers four pillars: Persona, Assortment, Content and Empowerment.
Persona
TikTok is an interest based community and users fall into unique groups called Personas. Test and learn with different Personas by tapping on TikTok's audience insights. Then, go a step further to grow your audience via retargeting strategies. Create custom audiences from your existing buyers, retarget shop activity audiences and prospect lookalike audiences. Learn more about retargeting here.
Assortment
Continue to review your assortment strategy by having a mix of products across the assortment model matrix that increases traffic and/or average order value. Determine which products to prioritise, experiment, bundle by monitoring market demand, product life cycle and profitability. This helps you not just drive sales but create deeper engagement and grow your customer base.
Content
Grow your short video volume and variety by recutting and remixing existing assets, while tapping on solutions like Branded Mission to increase creator-generated content. Consider regularly boosting high-performing affiliate content as ads, and work with creators to achieve marketing objectives from awareness to conversion.
Empowerment
Start establishing shared ways of working and common goals between your e-Commerce and media teams. Additionally, experiment with Shop Ads like Product Shopping Ads, Video Shopping Ads, Live Shopping Ads to grow sales. Develop a marketing calendar to participate in TikTok's platform campaigns and key shopping moments for your brand.
Learn more about PACE with our downloadable guide
