Ready, Set, Score!
Check out your Shoppertainment readiness:
You are The Invested
You're ready to build an effective Shoppertainment strategy on TikTok!
Leverage our PACE Framework to continue growing effectively and sustainably.
PACE Score
What's next?
Win with PACE
PACE is a step by step framework to help brands succeed on TikTok. It covers four pillars: Persona, Assortment, Content and Empowerment.
Persona
Go a step further to grow your audience via retargeting. Create custom audiences from your existing buyers, retarget shop activity audiences and prospect lookalike audiences. Read up more about retargeting here.
Assortment
Continue to monitor and optimize your product mix using the Assortment Model Matrix and pair it with a communication strategy that fits your brand's goals. Also, tap onto TikTok's Product Optimizer feature on seller center to improve product visibility and optimize products to be recommended to customers via multiple channels in TikTok.
Content
Continue to grow your short video volume and variety by recutting, remixing existing assets, while tapping on solutions like Branded Mission to increase creator-generated content. Further strengthen your community of affiliates and creators, while investing more in livestream with inhouse capabilities and boosting performance with Live Shopping Ads.
Empowerment
Enabling sustainable growth through advertising and marketing. Utilize and optimize across all 3 Shop Ad formats (Product Shopping Ads, Video Shopping Ads, Live Shopping Ads) to drive full funnel impact. Ensure that your eCommerce and media teams work together towards shared GMV, advertising and commercial goals.
Learn more about PACE with our downloadable guide
